The hype around Raj Prem’s newest exhibit follows his continued success working alongside the San Francisco Art Exchange (SFAE). The renowned curator feels that working with the SFAE has been an important part of this and many other rock-based showcases. “I value the opportunity to work with SFAE owners and directors Jim Hartley and Theron Kabrich,” Prem noted. “We’ve done 40 plus exhibitions together over 18 years. SFAE was the first gallery in the world to showcase the music photography genre and is probably the most successful outlet for celebrity photography.” Prem stated that the Beatles photography is only one of many exhibitions he has facilitated with the SFAE in his career. As he explains: “Jointly we’ve co-produced several exhibitions of top UK and US photographers, including Robert Freeman, Iain MacMillan, Terry O’Neill and Dominique Tarle .” For Prem, this 50-year Beatles anniversary exhibit will not only reinvigorate old fans about their musical heroes, but also give newer fans direct information into what rock music should be.