The buzz in Prem’s exciting exhibit comes with ongoing success working with the San Francisco Art Exchange (SFAE). According to the celebrated collector, working with the SFAE has remained an important component of this and many other rock-based exhibitions. “I value the opportunity to work with SFAE owners and directors Jim Hartley and Theron Kabrich,” Prem recently stated. “We’ve done 40 plus exhibitions together over 18 years. SFAE was the first gallery in the world to showcase the music photography genre and is probably the most successful outlet for celebrity photography.” Raj Prem explained that the Beatles are only one of many exhibitions he has facilitated with the SFAE over the years: “Jointly we’ve co-produced several exhibitions of top UK and US photographers, including Robert Freeman, Iain MacMillan, Terry O’Neill and Dominique Tarle .” For Prem, the 50 year Beatles anniversary showcase aims to not only stimulate original fans about their musical heroes, but also deliver to younger fans direct access into what rock and roll stands up for.