Prem’s collection is almost unreal in rock photography circles. Showcasing snaps of the Stones, The Beatles, Jimi Hendrix, and Bob Dylan among others, his dedication has resulted in his tracking down the rarest and most enchanting photos he could find. To ensure the finest images are available to fans, he also works with photographers – representing them, managing their archives and organizing exhibitions. An absolute frontrunner, Prem and long time collaborators San Francisco Art Exchange (SFAe) launched the world’s first rock photography show in 1997, emphasizing his belief that these photos are indeed fine art. He has worked with many photography legends, including Gered Mankowitz, Robert Freeman, Michael Joseph, Iain Macmillan, Michael Cooper, Peter Webb, Jerry Schatzberg, Dominique Tarlê, Terry O’Neill, and Pattie Boyd. The former music journalist holds a special place in his heart for the Rolling Stones, however. Photographs such as the ones of the Stones’ 1965 US tour exhibited at that foremost exhibition and those from “The Decca Years”, an exhibition which represented the Rolling Stones rise from chart attractions to leaders of the counter culture movement, have impressed audiences and were secured largely due to Prem’s devotion. Read Keith Richards’ best-selling autobiography Life, and you will observe that many of the photos are credited to ‘the Raj Prem collection’.